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élan is a full service advertising, design and brand communications agency based in Dubai, United Arab Emirates. élan operates on the principle that communication, in order to be effective, must be impactful and precisely targeted. It begins with an understanding of the core values of the brands we represent, enabling us to convey the message in a manner that creates excitement and anticipation.

élan is part of the Hashemite Group of Companies, and was established in 1991 with a view to introducing a radical new approach to advertising and marketing communications in the region. Utilizing high levels of creativity, market knowledge and an understanding of human psychology and cultural sensibilities, élan’s goal was to demonstrably establish that advertising techniques could be applied precisely to achieve specific objectives, effectively, responsibly and with true accountability—while being memorable and creating lasting impact.


To deliver on our clients’ brand and marketing communications objectives well beyond ordinary expectations, and to do so drawing on a combination of talent and artistic prowess, combined with a depth of experience and cultural understanding specific to the region.


To become the agency of choice for clients across the region that value their image and reputation, who demand the highest standards of creativity and incisive market perception in the crafting of their marketing and brand communications.